One of the most sought after events in India, Kaun Banega Crorepati in Maharashtra is a grandiose festival which draws people from all over India and international tourists. Hosted by India's top star, Amitabh Bachchan, this grandiose show is here to influence thousands, change lives and bring dreams to reality. Kaun Banega Crorepati is a five-day long festival that is full of rituals, activities and feasting.
The
festival starts on August 15, when the day set apart for celebrations,
'Mankatha' begins. The sangeet is a gathering held to bid adieu to summer and
bid a final farewell to the long hot summers. The main highlight of the entire
festival is the snake puja performed by hundreds of priest and followers of a
particular deity. The snake is symbolizing the blessings of God on the child
newlywed. KBC
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The
first phase of the kaun binge comes on August 17, where celebrations are
underway. The main highlight of this stage is the snake puja, which is followed
by the 'Dahi Handi' or 'God is my Hand' ceremony. The final day for
celebrations is the Bhaidooj, or final day for festivities and the viewing of
stars.
After
viewing the events of the first two phases of the Kaun Banega Crorepati, the
audience polls start and votes are cast. The winner gets the first prize of 200
Rupees, which is the lifeline of every aspiring girl. If the girl wins the
first time, she gets another prize, and the same goes for the second and third
time around. Winning is not easy and takes a lot of hard work from the girl's
side as she has to make sure that the guests at her wedding are properly
accommodated and fed.
Another
important factor for the girls is the betting mechanisms of the show. The first
set of episodes have been specially planned by the channel and producers of the
show to lure audience members and increase the viewership ratings. This is done
by offering large jackpots to the contenders for the final run of episodes.
The
upcoming episode is scheduled to be the most expensive promotion yet for the
show. The total prize money for the episode will be approximately quadruple
compared to the previous episode. The increase in prize money is mainly because
of higher ticket sales at the event. Although the total prize money is very
big, the fact that the promotion is meant to celebrate the first appearance of
the last contestant on the show is what matters the most.
The
story of Kaun Banega Crorepati revolves around a young girl who wishes to
become a singer. She is singing for a successful musical group when the lead
singer suddenly falls ill and passes away. Her tragic death triggers a chain
reaction, wherein members of the other four main girls are thrown into
confusion. They do not know how to handle their newfound power and passion. The
girls are all determined to make their group a hit and establish themselves as
artists, even though their leader has passed away.
The
complete story line revolves around a young girl who wants to be a celebrity
like Shakira but is yet to perform. The story lines, music and acting are
exceptional in the show. The song that made it to the first appearance on the
show is 'Hips Don't Lie'. It has gained immense popularity in a very short time
due to its amazing music and amazing performances.
The
show is aired on Tuesday nights at 10 PM on Dinair and also on Hot Indian TV.
The success of the show is due to the unique promotions that were done during
the first appearance on the show. First of all, a fundraising drive was
organized for the promotion of the show. The funds were raised by selling
tickets. The tickets were then distributed among those who watched the show.
Kaun
Banega Crorepati gained tremendous popularity in the first few weeks of airtime
and was ranked as the most viewed show in the entire south Indian comedy
season. It was aired on consecutive nights for eleven weeks in a row. The
success of the show prompted Sony Entertainment Television to air it in various
other formats like the Hot Girl Live! and Save My Show! in the English
languages.
Sony
did air the original version of the show, Kaun Bano Jeevaan on Dinair between
2020. The third season ended with the show hosted by Sushmita Sen, while Sony
Pictures Television acquired the rights to air the show in HD in the U.S.
viewership was quite low. Sony later aired the complete version in Tamil with
the title, Kaun Banega Crorepati: India's Next Top Idol. On the third season,
Sony Pictures Television did air a remake with the same name without the
musical elements.
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